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Domo Rated as an Exemplary Vendor in Ventana Research’s 2021 Mobile Analytics and Data Value Index

Domo announced it has been rated as an Exemplary vendor in Ventana Research’s 2021 Mobile Analytics and Data Value Index. The Value Index for Mobile Analytics and Data is based on a comprehensive examination of 18 vendors’ products in seven evaluation categories weighted based on research to reflect buyers’ needs.

Five of the categories within the Value Index evaluate a product’s experience and the ability to support the breadth and depth of business and technology needs for analytics and data, while the other two categories address customer experience and the supporting vendor validation and total cost of ownership/return on investment. Customer experience criteria include usability, manageability, reliability, capability and adaptability.

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“The value for an organization’s use of mobile technology with analytics and data is often overlooked and has a significant impact to the effectiveness in the usage with management to managers”

As an Exemplary vendor, Domo performed among the best in meeting the overall Product and Customer Experience requirements. Domo’s modern BI platform is recognized for helping companies build a data-driven business by increasing the use and value of data both inside and outside organizations. In a time where modern BI has become critical to running business, Domo’s mobile-first design provides access to real-time data, enabling you to quickly find insights, collaborate and make faster decisions from wherever you are.

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“The value for an organization’s use of mobile technology with analytics and data is often overlooked and has a significant impact to the effectiveness in the usage with management to managers,” said Mark Smith, CEO and Chief Research Officer at Ventana Research. “Our Value Index examines how vendors’ products will actually work with mobile devices like smartphones and tablets to ensure that it is addressed and thus providing organizations a higher confidence that the vendors and products they use are aligned to how business professionals operate in today’s on the go and mobile environment.”

Domo was also rated an Exemplary vendor in Ventana Research’s 2021 Analytics and Data Value Index and received the Ventana Digital Leadership Award in Analytics with its customer Unilever in November 2020 for the application of analytics in Unilever’s nationwide philanthropic initiative, United for America, during the coronavirus pandemic.

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