Brands like Andy & Evan and Skura Style are using Brij’s new platform to connect physical products to digital experiences and build one-to-one relationships with consumers
Brij, a platform connecting physical products to digital experiences, launched today to power one-touch product registration and reorder. The platform allows brands to build tailored digital experiences for each of their products that are accessible by scanning a QR code on the product or its packaging. When consumers scan a Brij QR code, they can register, reorder and view relevant content for their products anytime, anywhere. Brands can leverage this channel to speak directly to consumers who they previously couldn’t access.
“The rapid adoption of QR codes since the start of the pandemic has opened up a new channel for engaging with consumers that simply didn’t exist before”
A New Channel for Connecting Brands With Consumers
Typically when brands sell through third-party retailers, the retailer owns the consumer data. This makes it difficult for brands to reach consumers and build lasting relationships post sale. To solve this pain point, Brij is building an entirely new channel for brands to connect with consumers via QR codes on their products or packaging.
According to a Sept. 2020 MobileIron poll, 72% of respondents said they had scanned a QR code in the past month. This number is expected to continue to increase as businesses explore new use cases for the technology. COVID-19 played a big role in driving this shift in behavior, with more people interacting with QR codes for contactless menus, vaccination appointments, payments and more.
“The rapid adoption of QR codes since the start of the pandemic has opened up a new channel for engaging with consumers that simply didn’t exist before,” said Kait Stephens, CEO and co-founder, Brij. “With our no-code platform and integration with Shopify, we’re making it simple for brands to maximize the potential of this new channel and build unmatched loyalty with their customers.”
A Focus on Enhancing the Consumer Experience
Brij enables brands in a wide range of industries, including CPG, appliance, beauty, electronics and fashion, to easily integrate QR codes into their products or packaging. Through these QR codes, brands can deliver unique experiences to consumers – all without needing to download an app. Consumers simply scan the QR code to access all relevant product information and can register their product with one touch in exchange for a reward or exclusive content.
“At Brij, we’re rethinking the product registration experience by looking at it from the consumer’s point of view,” said Zack Morrison, CTO and co-founder, Brij. “We’ve taken a task that has historically been considered a waste of time and have made registration an effortless, one-touch experience that provides consumers with tangible benefits. We’re excited about all the ways brands are using Brij to elevate their product experience and build loyalty with their customers.”
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Brij offers consumers benefits such as:
- One-touch, incentivized product registration – Register with one-touch and receive rewards and discounts for starting a relationship with the brand.
- Easy product reorder – Reorder essentials in seconds by scanning their product.
- Warranty tracking – Keep track of receipts and product warranty expiration dates.
- Digital product packaging – Access product manuals, how-to videos, ingredients, assembly instructions, customer support and more.
- Lost and stolen item recovery – Claim ownership of items and get them returned if they’re ever lost or stolen.
- Product authentication – Verify authenticity with a scan and avoid buying counterfeits.
Innovative Brands Leverage the Brij Platform
Brij is already working with a wide range of brands across a number of industries and verticals who are using the platform to connect with consumers in unique ways. Some early Brij customers include Andy & Evan, Cool Cat, Fire Cider, Garden Society, Mightly, Skura Style and Steep’t.
Andy & Evan, a childrenswear lifestyle brand sold at retailers around the globe including Nordstrom, Saks Fifth Avenue and big box stores, is using Brij to give its customers peace of mind. When customers register their Andy & Evan products with Brij, the QR code instantly becomes a digital name tag. If the item is ever lost and found, the finder can simply scan the QR code to message the owner and facilitate its return. This solves a common pain point for parents who frequently worry about their children losing their jackets and clothing. Andy & Evan is also able to use the product registration details to engage in direct email marketing with its customers – a benefit the company previously didn’t have as a wholesaler.
“We see Brij as a way to not only provide a direct line of communication with our customers, but also establish product differentiation that serves our target audience – parents of young children,” said Evan Hakalir, president and CEO, Andy & Evan. “Finding ways to communicate with our customers is not easy, but Brij allows us to engage directly with them, even when our products are sold through third-party retailers. At the same time, we’re also helping parents protect their children’s outerwear purchases with Brij’s lost and stolen item recovery feature, relieving a common headache.”
Skura Style, an antimicrobial kitchen sponge and cleaning tools brand, is also working with Brij to better connect with its customers. With Brij, Skura Style gives its customers the ability to scan the QR code on products to sign up for instant reordering. It’s also an opportunity for brand storytelling, giving customers an incentive to access weekly cleaning tips, FAQs, and even a fun cleaning playlist.
“Part of our brand DNA is having an intimate dialogue with our customers,” said Alison Matz, co-founder, Skura Style. “Brij equips us with the tools to have these conversations regardless of where shoppers purchase our products. This includes offering our customers a way to easily reorder their favorite products when ready, making creative content and brand storytelling possible, and providing access to our referral program. Previously, we had to fit a lot of information on our small packaging, but with Brij, we can now encourage people to simply scan a QR code for product details and more.”
Stephens and Morrison founded Brij as MBA students at Harvard Business School. Brij recently raised $1.25 million in pre-seed funding, which has enabled the company to expand its team and grow its customer base.
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