Applify Helped Flipkart To Implement a Product Analytics Tracking Strategy

Flipkart, one of India’s leading e-commerce platforms, has teamed up with Applify to build a scalable product analytics strategy.

Their existing data schema wasn’t scalable and needed optimization to visualize the reports easily. Upon sharing the requirements, team Applify helped them build and implement an effective tracking plan and Mixpanel best practices.

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As a result, Flipkart can now scale its seller tracking strategy to more depth and make data-driven decisions.

Applify is an official “Mixpanel Gold Partner” with extensive expertise in providing digital product analytics consulting services. This partnership opened up new avenues for the Applify team to help their clients upscale the experience of their users.

So, the company formally created a new line of services, AnalyticsX. This product analytics consulting service helps businesses to understand their user’s behavior with data analytics and build strategies to personalize their marketing campaigns and retain existing customers or win new ones.

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