John Rizzo served as Executive Producer at QVC for over two decades, producing more than 30,000 hours of live TV and live stream video programming generating over $5 billion in sales
Verb Technology Company, Inc., the leader in interactive video-based sales enablement applications, including shoppable livestream video, today announced that QVC veteran producer John Rizzo has joined the management team of MARKET, VERB’s livestream shopping platform. As MARKET’s SVP of Content and Brand Partnerships, Mr. Rizzo brings extensive experience in direct-to-consumer marketing through livestream shopping production, including creative content development, as well as executing sales strategies for building strategic partnerships with consumer brands.
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Mr. Rizzo spent over 21 years at home shopping network QVC as Executive Producer. During his tenure, he produced over 30,000 hours of livestream shopping programming, generating sales of over $5 billion. He also led the launch, oversaw production, and managed the live broadcast and content for QVC2, the online livestream shopping initiative of QVC, scaling it to $300 million in annual sales.
Most recently, Mr. Rizzo served as Vice President, New Business Development and Production, at LifeBrands, a multi-platform direct response media agency that specializes in building brands and creating growth strategies for clients through television retailing on QVC and HSN, and online digital video channels, including Amazon. At LifeBrands, Mr. Rizzo was responsible for strategic partnerships and business development, as well as producing all creative assets for clients.
He has worked with clients such as Apple, Martha Stewart, Isaac Mizrahi, Rachael Ray, Property Brothers, Spanx, Ugg, Beats by Dr. Dre, Tommy John Underwear, Shark Tank’s Lori Greiner, Josie Maran Cosmetics, Wander Beauty, and Doll 10 Cosmetics, among many others.
“We are thrilled to attract a professional of John’s caliber and experience to the MARKET team,” said Rory J. Cutaia, CEO of VERB. “John brings unrivalled expertise in livestream shopping and direct-to-consumer marketing to our shopping platform. I am confident that his leadership and guidance in creative content and livestream shopping production will help ensure the success of MARKET, and that his existing marquee brand relationships, as well as his experience in developing new ones, will accelerate our growth. With the addition of John, we continue to assemble a truly world-class leadership team for MARKET.”
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“Upon seeing the MARKET platform, I was convinced that this was an opportunity I could not let pass,” said John Rizzo. “Livestream shopping is clearly the direction the world is going, and VERB’s innovative platform is solid – miles apart from others I’ve seen. I am excited to be a part of MARKET and look forward to leveraging my experience and relationships to drive its growth.”
MARKET is a 24/7, multi-vendor, livestream shopping platform designed to host simultaneous livestream shopping sessions by consumer brands, big-box stores, boutiques, celebrities, content creators, and influencers selling products and services across numerous categories. MARKET has been in soft launch for several months, during which the Company has been actively soliciting vendors, brands, creators and influencers, qualifying them, onboarding new and previously selected vendors, assisting them in setting up their storefronts, product inventory and digital assets, as well as training them on how to use the platform, coaching them with best practices in selling in front of the camera, and also connecting them with professional hosts to enhance the livestream experience if they so choose. A series of festivals – large events with multiple vendors under specific themes focused on food and beverage, wellness, fashion and cosmetics – is planned for this summer, marking the official, public launch of the MARKET platform.
