Conversica Enhances SMS Conversational AI Communications
Conversica AI Assistants can start conversations with prospects and customers directly through SMS, offering a quick and convenient way to expand brand reach and grow sales opportunities
Leading provider of Conversational AI solutions for enterprise revenue teams, Conversica just announced a new enhancement to their SMS communication capabilities enabling Conversica AI Assistants to start two-way conversations with opted-in prospects and customers through text messaging—from the first point of contact. Combining the speed and convenience of SMS with the intelligence and scale of AI, the updated feature increases customer engagement to drive sales opportunities and revenue. The update will namely benefit Conversica clients in business-to-consumer industries like insurance, sports, entertainment and e-commerce.
Studies have found that 75% of consumers would like to receive text messages from brands after opting in. These consumers enjoy the immediacy and convenience that SMS brings, with 90% of text messages read within the first three minutes of receipt. High engagement makes SMS an effective way of reaching consumers on their preferred communication channel.
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The latest update to Conversica’s SMS capabilities streamlines the overall brand experience so that consumers don’t need to confirm via email first to begin engagement over text and is available in multiple countries. Conversica AI Assistants will initiate the first message and continue interacting with prospects and customers, building interest through personalized, prompt and humanlike dialogue. Unlike traditional SMS bots that can only process predefined answers, Conversica AI Assistants can intelligently interpret incoming text messages, analyze and understand the buyer’s intent, and determine the next best action.
Conversica also makes it easy for companies to start using SMS in their communications strategy with a proven library of pre-built skills and conversations—each tested and designed according to best practices for customer engagement. Conversica clients can thereby deploy the AI Assistants quickly and begin unlocking new revenue by engaging with prospects who recently expressed interest and reigniting conversations with previous customers directly on their phones.
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“In today’s highly saturated market, SMS offers a direct way for brands to cut through the noise and reach consumers on a highly engaged channel. With this update to our SMS capabilities, we’re making it easier than ever for our clients to interact with customers in personalized, dynamic conversations that enhance interest and customer experience. Moreover, they can do so at scale with 100% of their customer base for exponential revenue opportunities,” said Mark Jancola, chief development officer, Conversica.
