Evaluation Based on Completeness of Strategy and Performance
Bigtincan®, the global leader in sales enablement automation, today announced that it has been named a Leader in the Aragon Research Globe™ for Sales Enablement Platforms, 2021. The research assessed key capabilities of 14 providers and segmented them into four sectors, representing high and low on both the strategy and performance dimensions.
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“Enterprises need a robust set of sophisticated tools in an all-in-one platform in order to engage with savvy customers, and to enable sharing of content and better communications,” said Jim Lundy, Founder and CEO, Aragon Research. “Bigtincan offers an innovative platform that includes sales coaching and learning as well as key sales communications capabilities including conversational intelligence.”
Now in its fourth year, the Aragon Research Globe™ for Sales Enablement Platforms examines the major providers in the market category that offers technology that has become “the de facto digital work hub for sales professionals.” The technology allows an enterprise to manage all aspects and touchpoints of the sales process in conjunction with CRM platforms. Sales Enablement is a market that continues to see growth, investment, and a compelling need that many enterprises have still not discovered. For enterprises benefiting from Sales Enablement technology, they are now poised to enjoy the next part of its evolution – the shift to intelligence software.
Bigtincan is leading this evolution with its intelligent sales enablement platform that helps companies’ customer-facing teams intelligently prepare, engage, measure, and continually improve the buying experience for their customers. Leaders are identified as having comprehensive strategies that align with industry direction and market demand, and effectively perform against those strategies.
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Bigtincan brings together instant access to sales content, microlearning, video coaching, document automation and internal communications for both sales and services use cases with advanced user engagement analytics and conversational intelligence. The report states that “The Hub functions seamlessly on iOS, Android, and Windows devices online or offline. Bigtincan offers even more advanced user engagement analytics from the ClearSlide acquisition.”
In a world where hybrid work and remote sales calls are the new reality, sales enablement platforms are vital to gain critical insights into the state of engagements with prospects and customers. The insights that sales enablement platforms deliver to sales teams and managers help them to make decisions on the deals that they want to spend time on based on engagement feedback1.
“Bigtincan recognizes that sales enablement capabilities are increasingly a vital part of digital transformation initiatives as the world shifts to a remote-first mind-set,” said Patrick Welch, President and CMO of Bigtincan. “With sales enablement going mainstream, organizations have matured in their thinking and approach, and Bigtincan is committed to providing a single core platform for preparing and executing the modern buying experience.”
