WISeKey and OpSec Security Partnership Establishes Trust Between Brands and their Customers through Improved Customer Engagement
WISeKey International Holding Ltd., a leading global cybersecurity and IoT company and OpSec Security (“OpSec”), a leading global provider of anti-counterfeiting and brand protection solutions and platforms, announced that they have joined forces to deliver a seamless solution for product authentication and trusted customer engagements.
Current market conditions have created the need for a rapid transformation to online and digital customer engagement strategies. The combination of secure NFC technology from WISeKey integrated with the OpSec InSight® product journey tracking platform enables brands to directly connect their products with their customers while providing an authentic and personalized experience.
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A brand protection program employing WISeKey’s NanoSeal® & VaultIC® secure NFC technology will further establish trust and customer confidence by ensuring product engagements actually happened via a true and secure NFC tap of the product. Using SKU-level information dynamically referenced from the OpSec InSight® platform, brand owners empower customers to authenticate their products and engage with the brand for an authentic and personalized product and brand experience. Brands are also then empowered with meaningful data for additional messaging and marketing.
WISeKey’s Chief Revenue Officer, Ben Stump, commented, “We are excited to expand our relationship with OpSec to deliver this vital next-generation solution to brands who want to be able to not only digitally protect their products but also digitally engage with their consumers. We believe that engaged customers are more informed. A more secure and sophisticated way to engage with customers before and after the sale will lead to increased customer affinity for these brands.”
OpSec’s Digital Operations Director, Adam Cusumano stated, “By integrating WISeKey’s secure NFC tag technology with our OpSec InSight® platform we have created a solution that empowers brands to seamlessly achieve their product authentication and secure NFC-enabled consumer engagement initiatives.”
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