Community Brands, the leading provider of business management, commerce, and payment solutions for member-based organizations, today announced new strategic initiatives to support and build upon the rapid growth of Nimble AMS, its association management software (AMS) built on the Salesforce customer relationship management (CRM) platform.
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Susan Connors joins as General Manager of Nimble AMS, charged with driving the organization to achieve its next level of success and growth. She is the first of several strategic hires being made to support the growing organization into 2021. Connors brings more than 25 years of leadership experience in CRM technology, customer success, data sciences, and service delivery, most recently as president and general manager of services and analytics for a nonprofit technology provider.
“While COVID-19 has created considerable uncertainty, Nimble AMS has experienced continued strong demand with over 50 percent customer growth in 2020,” said Connors. “We look forward to introducing exciting new product innovations in 2021 that will help organizations elevate the member experience and drive growth in their organizations.”
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Nimble AMS has also reached the top level of partnership within the Salesforce AppExchange Partner Program, Summit. To reach this status, partners must exhibit outstanding ratings across the categories of Customer Success, Innovation, and Engagement. Nimble AMS is the only AMS on Salesforce with this top-tier designation.
Other key initiatives include the launch of new capabilities focused on helping associations evolve as member preferences change due to this year’s pandemic. These include the launch of Nimble Communities, an online member community for virtual networking, and Nimble Chapters, an engagement and management tool for chapters.
Nimble Communities allows associations to easily set up and host an online member community – a digital home for connections and collaboration. Nimble Communities is built on the Salesforce Community Cloud platform and provides the collaboration capabilities associations need to drive continuous member engagement, improve member loyalty, and ultimately grow revenue.
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