Akeneo, a global leader in Product Experience Management (PXM) solutions that unlock growth for corporate brands, distributors, manufacturers and retailers, today announced receiving a prestigious Digital Leadership Award from Ventana Research. The recognition caps a highly successful year in which Akeneo was also honored by the industry’s most respected PIM software review sites, including G2, FeaturedCustomers, and Digital.com.
Akeneo won the sales category in Ventana Research’s 13th Annual Digital Leadership Awards in recognition of the tangible eCommerce sales growth it achieved for Midland Scientific, a specialty laboratory products distributor with a 45-year history.
Akeneo PIM enabled Midland Scientific to increase conversion rates and average order value, while reducing return rates, by creating a highly streamlined and consistent product experience for eCommerce shoppers. Akeneo PIM also helped Midland Scientific deliver vital services during the COVID-19 pandemic by preparing new products including masks and PPE for online purchase in under 24 hours.
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Akeneo’s ability to consistently deliver revenue-driving results for eCommerce brands has also recently been recognized by the industry’s most prestigious software ranking services. Akeneo was the top-ranked vendor in both the Fall and Winter editions of G2’s Grid Report for Product Information Management (PIM), a widely referenced resource for PIM buyers and decision makers, with reviewers praising Akeneo PIM’s high customer satisfaction score and large market presence. According to G2 reviews, 97% of users rated Akeneo 4 or 5 stars, and 9 out of 10 users say Akeneo PIM is heading in the right direction and that they would recommend the software to others.
Finally, Akeneo PIM was named one of the best PIM tools of 2021 by Digital.com, which ranks software based on user comments and social-media sentiment analysis to help SME businesses make the right buying decisions.
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