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XR Association Releases Results of Study, A New Reality in Immersive Technology (XR): Insights and Industry Trends


 The XR Association (XRA) released the results of its first annual study titled, A New Reality in Immersive Technology (XR): Insights and Industry Trends, which seeks to benchmark the growth and adoption of XR technology among enterprise users across six key industry segments: healthcare, education, public safety, manufacturing, workforce training, and retail. As the COVID-19 pandemic accelerates the digital transformation of work, the results of this inaugural annual survey offer a first look at the role immersive technology can and will play in a post-pandemic world.

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Results indicated that awareness of and willingness to spend on XR technology continues to increase across most sectors. Whether it’s enhancing the effectiveness of distance learning or enabling better collaboration and communication between staff, a majority of respondents recognize the value XR technology can create within their industries during the current pandemic and beyond.

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“Before the pandemic, the use of XR technologies was quickly transforming how we learned, conducted business, and provided essential human services,” said Elizabeth Hyman, CEO of XRA. “Now, social distancing and its impact on work and learning have drawn heightened attention to the value of this technology as an enterprise solution. XR technology will play a key part in addressing global challenges that affect our day-to-day lives and the operations of businesses, healthcare organizations, universities, first responders, and others post pandemic.”

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