Former VP Research at Sirius Decisions and Forrester will help the firm expand its capabilities and support for the needs of larger companies
The leader in transforming and scaling revenue organizations, Winning by Design, continues its expansion plan by appointing Megan Heuer as Managing Director, serving clients globally.
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“The data-driven approach from Winning by Design is the ideal foundation for companies to make critical changes to go-to-market teams and set themselves up for success in any market conditions.”
Megan adds deep expertise across the revenue team functions of sales, marketing and customer success. Her focus areas include account based marketing, demand generation, customer experience, marketing strategy and planning, sales enablement, measurement, and marketing and sales alignment. This move will continue to expand Winning by Design’s metrics-based Sales as a Science (SaaS) framework and remote selling approach to customers who want to update their marketing and customer success teams to support a new selling model.
“We are thrilled to have Megan join Winning by Design and extend our talent lineup. She brings a wealth of experience in supporting the unique needs of enterprise clients in all aspects of GTM strategy. Her strength and thought leadership applied to build our Account Based and Customer Experience practices will be invaluable in scaling our full GTM model approach,” says Shari Johnston, Marketing practice lead at Winning by Design. “Megan’s passion for driving customer impact and deep expertise in a science-driven revenue model is a perfect fit for Winning by Design.”
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Businesses around the world are dealing with changes to the customer journey and their target markets due to the coronavirus pandemic. This shift means that companies need to modernize their go-to-market strategies and tactics.
“Now is a moment of great opportunity for revenue teams to adapt and update how they engage customers before and after they buy, but they’re not always sure how to do it,” says Heuer. “The data-driven approach from Winning by Design is the ideal foundation for companies to make critical changes to go-to-market teams and set themselves up for success in any market conditions.”
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