Wayflyer Releases 2020 State of eCommerce Report

Price Optimization & Revenue ManagementSales & Marketing

By STS News Desk On Dec 16, 2020

Wayflyer-Releases-2020-State-of-eCommerce-Report

While COVID-19 continues to dim the global economic outlook, eCommerce is witnessing a period of dramatic growth and transformation, benefiting scaling brands and industry titans alike. Shifts in consumer habits prompted by the pandemic have led to a pivot to online shopping, which many founders believe will become permanent. These insights and others are covered in a new report released today by Wayflyer, an eCommerce revenue-based financing and marketing analytics platform.

The Wayflyer 2020 State of eCommerce report presents findings from a recent survey of Wayflyer’s current customers and prospects on the impact of COVID-19 on their businesses, including trends around revenue growth, shopping behaviors and spending patterns. Respondents represent founders and leaders of fast-growing eCommerce stores and direct-to-consumer brands operating in diverse global markets and across verticals, providing a snapshot of the opportunities and obstacles facing eCommerce in today’s dynamic online marketplace.

The survey responses reveal that the increase in online shopping has created unprecedented opportunities for small eCommerce stores to gain new customers and boost revenues. However, the findings also demonstrate that founders are grappling with inventory issues and other challenges resulting from unpredictable demand surges and changing consumer preferences.

Among the report’s findings:

While many eCommerce founders attribute supercharged growth to the impact of the pandemic, most also believe these trends will continue when COVID-19 recedes. Of respondent companies experiencing above 100% revenue growth this year, nearly 80% agree that Covid-19 has accelerated their business growth. And of those agreeing, 89% believe the impact on their business growth will persist.
Online marketing was crucial to the success of many scaling eCommerce businesses this year, aided by lower cost per click (CPC) rates on advertising platforms like Facebook. Among those that increased their marketing spend by more than 20% this year, 85% experienced over 50% revenue growth and just under 70% saw jumps of 100% or more.
Today’s online shopper is spending more, pushing average order values higher for many companies. Of the respondents whose revenue growth was above 50% in the last 12 months, 43% experienced average order value growth over 100%. In addition, of those who experienced at least a 20% increase in average order value, 73% agreed that COVID-19 was a large driver of their business growth.
With new enthusiasm for online shopping and spiking demand for many goods, eCommerce stores are battling with missed opportunities. While nearly 75% say their business has surged, nearly 50% of all respondents said managing inventory during this unpredictable time has remained one of their largest challenges.

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