Thrasio Expands German M&A Effort, Commits $225 Million To Acquire German Ecommerce Businesses
Today Thrasio announced a significant expansion of its German operations, including the addition of native German M&A professionals who will work out of Berlin and Dusseldorf. Thrasio already operates a sizable (nearly $50 million) business in Germany and the Amazon Pan-European market and is accelerating its growth in those markets by committing $225 million to complete acquisitions of German companies.
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“What distinguishes Thrasio from other purported acquirers is that we are committed to closing every term sheet we sign, have the ability to close quickly, and can operate a company in the Amazon ecosystem well enough to generate real earn-outs for German sellers,” said Thrasio’s President, Danny Boockvar. ”Thrasio’s expanded market presence gives German entrepreneurs a much better option: working with the company that is the gold standard in the space (with nearly 100 deals closed), a company with a real track record, and industry-leading data and performance.”
In the US, Thrasio has quickly gained the trust of the FBA community with a reputation for closing upwards of 98% of the deals they enter, most in under 35 days. And with a global team approaching 600 operating nearly 100 brands globally, Thrasio’s scale is unmatched.
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Brands brought into Thrasio’s portfolio typically outperform their peers, seeing over 150% annualized growth, and with performance-based incentives baked into most deals, strong performance results in massive multiple expansion for sellers. On average, Thrasio’s earn-outs have increased the size of sellers’ total payouts by more than 37%.
Due to the explosive growth of the FBA program in Europe, Germany now boasts nearly a quarter of a million active sellers. Amazon purchases account for nearly 40% of total German ecommerce with more than 44 million frequent customers and, like the rest of the world, Germany has experienced significant ecommerce growth through the COVID-19 pandemic. The ecommerce market in Germany was €77 billion last year and of the nearly €29 billion Amazon estimated GMV, 57% is third party sellers. An overwhelming 79% of all Amazon sellers in Germany use the FBA platform.
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