SurgePays, Inc. has fully integrated its ClearLine software marketing platform with Clover’s powerful point-of-sale (POS) system, bringing cutting-edge marketing tools to small- and medium-sized businesses (SMBs) and allowing them to elevate customer engagement and loyalty.
The strategic integration creates a unique opportunity for independent sales organizations (ISOs) already offering Clover payment solutions. By including ClearLine in their service bundles, ISOs can deliver added value to merchants and differentiate themselves in a competitive market.
Unlocking New Marketing Power for SMBs
With ClearLine’s innovative marketing technology integrated into Clover’s POS terminals, merchants can now:
- Engage Customers Effectively: Use Clover’s customer-facing screens to promote targeted offers, encourage social media interaction and collect feedback at checkout.
- Simplify Marketing Efforts: Manage and launch campaigns easily from ClearLine’s centralized dashboard including QR codes, NFC interactions and digital coupons.
- Automate Marketing Actions: Based on customer preferences and sales data, trigger personalized promotions, loyalty reminders and upsell opportunities.
- Leverage QR Code Technology: Include location-specific QR codes on receipts that link to branded pages for rewards, reviews and exclusive offers.
- Build and Retain Customer Loyalty: Create loyalty programs and personalized rewards to deepen customer relationships and drive repeat business.
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“Our integration with Clover expands ClearLine’s reach, equipping ISOs with tools to grow our national footprint of merchants together,” said Derron Winfrey, Executive VP of Sales at SurgePays. “Clover has one of the largest ISO sales forces in the country, and we believe utilizing a nationwide network of ISOs is the most effective distribution method for scaling ClearLine sales and revenue growth. We aim to help businesses move beyond payment processing to create lasting connections with their customers right at the point of sale.”
Empowering ISOs to Deliver More Value
For ISOs, this integration is a significant step forward. ClearLine’s tools provide ISOs with:
- Stronger Merchant Acquisition: Attract new merchants by offering advanced marketing capabilities alongside POS solutions.
- Improved Merchant Retention: Support merchants’ growth with unique tools that help them connect with customers, increase revenues and foster loyalty.
- New Revenue Opportunities: Add ClearLine’s subscription and marketing services to their offerings, creating additional income streams.
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Accelerating ClearLine’s Market Expansion
“By strategically de-linking ClearLine software from its hardware, we have unleashed a transformative growth opportunity for the brand,” said Brian Cox, Chairman and CEO of SurgePays. “announcement with Clover, coupled with our recent partnerships with PAX Technology and LANDI Global, marks a pivotal moment. These developments catapult ClearLine’s potential installed base from thousands, within the SurgePays retail partner infrastructure, to millions – dramatically expanding our reach and positioning ClearLine as a potential force in the marketplace.”
Shaping the Future Beyond Transactions
SMBs are demanding more than just payment solutions—they require tools to thrive in a competitive world. The ClearLine-Clover partnership delivers on this need, equipping businesses with seamless, integrated marketing solutions to enhance customer engagement and retention. This collaboration demonstrates ClearLine’s dedication to helping businesses grow while empowering ISOs to lead and grow with innovation that redefines market value.
