Growth Fueled by Significant Increase In Product Capability and Global Expansion
Salsify, the Commerce Experience Management (CommerceXM) platform empowering brand manufacturers, distributors, and retailers to win on the digital shelf, announced it ended 2021 with $111 million in annual recurring revenue, a 53% increase over 2020.
The company now serves 1160 customers, a 36% increase over the prior year. Additionally, Salsify’s employee base grew 84% to 745 employees worldwide. In its commitment to power open collaboration and content exchange between suppliers and retailers, the company acquired Alkemics in France and its Supplier Experience Management (SupplierXM) platform for retailers as well as SKUVantage in Australia to expand the Commerce Experience Network of retailers worldwide. In recognition of the company’s growth, it was named a Fast Growing Company in North America on the 2021 Deloitte Technology Fast 500™.
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In 2021, Salsify added new customers such as Le Creuset, Colgate, Sanofi, Treasury Wine Estates, Fluke Electronics, Mr Bricolage, Leadersanté, UberEats, Cajoo, GoPuff, Gorillas, and Flink. In addition, existing customers such as Perdue, Revlon, Coke, Metro, Intermarché, Leclerc, and Mars expanded their partnership with Salsify in 2021. The company has consistently achieved net dollar retention rates in excess of 116% in consecutive years, which is considered best-in-class for enterprise SaaS businesses and is reflective of the confidence Salsify’s customers have in the platform to help drive success on the digital shelf.
In 2021, more than 33,000 Salsify Product Experience Management (ProductXM) users added in excess of 9.7 million new products to the platform and activated product content across almost 5.2 million distinct product pages. One hundred six million workflow tasks were completed to drive cross-team collaboration required to get product content to the digital shelf efficiently.
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“In a cord-cutting, digital-first world, the commerce experience your brand presents online is your brand,” said Rob Gonzalez, co-founder, and CMO of Salsify. “Our platform is designed from the ground up to serve as the product cloud brands need in a multi-channel world, and the value we drive for our customers in that world is reflected in our growth. We look forward to continuing adding even more value for them in the years to come.”
The company’s global partner network expanded dramatically in both size and impact in 2021, driving 4X revenue growth in partner-led opportunities over 2020. Additionally, Accenture added ProductXM as one of their select Tier 1 Emerging Platforms.
