Round will be used to accelerate product development of Salsify’s commerce experience management platform and fuel further international growth
Salsify, Inc., the leading commerce experience platform that helps brands win on the digital shelf, announced that it has closed a $155 million Series E round of financing led by Warburg Pincus, a leading global investment firm focused on growth.
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“From skyrocketing traffic across major online retail sites to step function growth in direct to consumer channels, this year is when the digital shelf became the focal point of how consumers research, buy from, and develop relationships with brands,” said Jason Purcell, Salsify co-founder and CEO. “We are excited to partner with a world-renowned firm like Warburg Pincus in our mission to ensure that brands across industries and geographies are best equipped to offer incredible commerce experiences to consumers, anywhere they shop online.”
Salsify’s CommerceXM platform combines powerful Product Experience Management capabilities (PIM, DAM, enhanced content and advanced workflow capabilities) with the ability to deliver and sell products across both retailer channels and direct channels such as marketplaces, social commerce and brand-owned sites.
By integrating all the capabilities brands need to support and transact commerce experiences through one technology stack, Salsify CommerceXM enables brands to move faster than their competition to optimize every digital touchpoint for discovery, conversion, and brand affinity.
Warburg Pincus has invested more than $20 billion in technology companies since inception, and is one of the most active growth investors in enterprise technology and SaaS. Notable technology investments include CrowdStrike, Avalara, Samsara, Ant Group, Privitar, Trax and Gojek, among others.
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“Salsify is a clear market leader, serving some of the largest and most discerning global brands and retailers. The company’s strong track record, paired with a talented leadership team has positioned it well for the increase in demand for digital shelf solutions,” said Vishnu Menon, Managing Director, Warburg Pincus. “We are excited to partner with Salsify in their mission to help brands develop better and longer lasting relationships with consumers online,” added Michael Ding, Vice President, Warburg Pincus.
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