RevenueBase Launches, Introduces B2B Industry’s First Revenue Database as a Service Solution

Founded by B2B marketing, revenue, and demand generation veteran, RevenueBase provides B2B leaders with a one-stop SaaS solution for data acquisition, integration, and management.

RevenueBase, the creator of the first-ever Revenue Database as a Service solution, today announced its public launch. RevenueBase was created to solve the ongoing challenges faced by B2B revenue leaders, delivering an all-in-one service to optimize their lead database acquisition, integration, and management so that revenue growth can reach its full potential.

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Prior to its public launch, RevenueBase offered its solution to a select set of clients during a private pre-launch phase. During the pre-launch, RevenueBase built out its Revenue Database as a Service model to include a full-suite SaaS solution, delivering accurate and relevant B2B databases to dozens of customers ranging from start-ups to Fortune 500 enterprises.

Due to its fast revenue growth, RevenueBase was able to finance the company without external funding, and publicly launch with a staff of diverse and highly skilled industry experts.

RevenueBase was founded by B2B marketing industry veteran Mark Feldman. Feldman previously led marketing and revenue functions for high-growth B2B technology companies, including B2B data industry leader NetProspex (acquired by Dun & Bradstreet), Backupify (acquired by Datto), and Localytics (acquired by Upland Software).

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Up until now, there has been no single lead data solution that meets all the needs of B2B revenue leaders, forcing companies to acquire data from multiple vendors and purchase an expensive array of software and services to integrate and manage their data. RevenueBase is filling this void with its Revenue Database as a Service, addressing three key challenges that B2B marketers have long struggled with when it comes to integrating data to optimize revenue:

• Acquire: RevenueBase enables B2B marketers to target their database through its signature Revenue Archetyping Method, identifying the decision-makers and companies that need each client’s products or services.
• Integrate: Once the right data has been acquired, RevenueBase provides an easy-to-upload feed to facilitate smooth integration of data into each client’s revenue database. This creates a quick, efficient, and highly optimized solution to ensure data is being integrated in real-time.
• Update: RevenueBase proactively provides clients with a data feed that’s updated on a periodic basis, providing new companies and contacts, updating existing contacts, and flagging outdated records.

RevenueBase’s case study for technology company Plannuh has received acclaim in B2B marketing circles, where its data outcomes generated 1,200 e-book downloads and 53 demo requests within the first 30 days of engagement.

“After speaking with RevenueBase, I could tell immediately that they were different,” Plannuh CMO Scott Todaro shares. “First, they spent a full hour defining our target audience at an extremely detailed level. That is the genius behind the data you get from them. The database we got from them paid dividends within one day of having it.”

Founder and CEO Mark Feldman’s vision is to reimagine the B2B marketing industry, from both the standpoint of data technology and equity. “When I founded RevenueBase, I designed a solution that is different from all the others out there, offering advanced targeting and market segmentation, sophisticated customer archetypes, guaranteed information quality and accuracy, and streamlined database integration and upkeep,” said Feldman. “I also commit to leading an organization that values racial and gender diversity and works to eliminate systemic injustices.”