Media industry veterans Justin Festa and Manny Balbin to spearhead the new offering
Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, announced the launch of its Revenue Operations Consultancy as an additional service for publishers. The consultancy will be spearheaded by powerhouse, media industry veterans, Justin Festa and Manny Balbin as Principal Consultants. Festa and Balbin will be based in the company’s New York City headquarters and will report to Pub Ocean’s General Manager, Brandon Borovoy.
The newly-established Revenue Operations Consultancy will provide Pub Ocean’s clients with the expertise and guidance they need to make sure they are getting the most value out of LiveYield – Pub Ocean’s real-time revenue attribution solution. Through this service, Festa and Balbin will be responsible for guiding publishers through the implementation of LiveYield for optimal profitability. Festa and Balbin will additionally provide advanced business intelligence and revenue analysis, as well as ongoing yield management.
Prior to joining Pub Ocean, Justin Festa served as Chief Digital Officer at lifestyle digital media firm LittleThings. He also serves as an advisor for the Decentralized News Network. Festa has spoken on revenue optimization at numerous industry conferences, including Digiday and JW Insights. He received his Bachelor of Science degree in Computer Science and Business from Lehigh University.
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“I know the difficulty publishers can have monetizing and tracking performance,” said Justin Festa. “Pub Ocean provides a truly turn key solution and solves a real problem for publishers. Their technology is powerful yet easy to understand and I’m happy to be joining such a great team.”
Manny Balbin joins Pub Ocean from SheKnows Media, where he most recently served as SVP of Advertising Solutions and provided the leadership that drove advertising product strategy and innovation. He has extensive experience and knowledge of end-to-end digital media operations – having held roles in product management, revenue operations and solutions engineering.
“There’s no shortage in the industry on publisher analytics and yield products,” said Manny Balbin. “However, Pub Ocean’s platform is one of the best I have seen that comprehensively uncovers publishers’ most valuable inventory and provides the insights to which content publishers should reinvest in to maximize profitability. With the ease of implementation and intuitive analytics UI, Pub Ocean’s LiveYield product is a no brainer for publishers looking to unlock more value out of their media.”
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Festa and Balbin join Pub Ocean at a time when the increasing power of the Google and Facebook duopoly, or oligopoly if you choose to include Amazon and Apple, coupled with the rise in ad blockers is threatening a sustainable future for digital publishers. Further complicating things for publishers is a noticeable decrease in traffic generation from Facebook and segmented traffic for multi-vertical media groups, like Vox and Vice. As such, publishers have had to realign their properties and monetization strategies.
“Justin and Manny both bring invaluable experience to our team,” said Chris Ingham Brooke, Pub Ocean Founder & CEO. “We are looking forward to the great work they will inevitably do, with the rest of the Revenue Operations team, to ensure that our clients are getting the most out of LiveYield.”
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