Pricefx, a provider of AI-powered, cloud-native pricing software, announced it has been named a Leader in the IDC MarketScape: Worldwide B2B Revenue and Profit Optimization Platforms 2025–2026 Vendor Assessment (doc #US52034524, Dec. 2025). We believe this recognition reflects how customers rely on Pricefx to maximize margins, increase profits, and close better deals.
According to the report, companies should “consider Pricefx when rapid time to value, scalability, and configurability are top priorities and enterprises want to operationalize AI-driven pricing quickly…”
According to the report, companies should “consider Pricefx when rapid time to value, scalability, and configurability are top priorities and enterprises want to operationalize AI-driven pricing quickly through packaged, industry-specific use cases and a large library of prebuilt agents that embed directly into CPQ, agreements, rebates, and price-setting workflows, supported by a self-service platform layer for integrations and data administration.”
It also notes that “one customer commented that during the vendor demo, they asked Pricefx to add an attribute to the pricing logic, which the team was able to configure live in 10 minutes.” We believe this highlights how customers can deploy Pricefx Agents in weeks, identify low-hanging fruit, and gain measurable financial benefits almost instantly.
Pricefx’s cloud-native platform is designed to deliver rapid time-to-value with explainable, agentic AI for enterprise pricing and commercial execution. The platform enables enterprises to operationalize AI-driven pricing at scale, helping them move beyond legacy spreadsheets and static models toward real-time, data-driven revenue and margin optimization.
“In volatile market condition, smarter and faster pricing decisions are no longer a nice-to-have. These decisions can make or break a company’s financial results, but only if companies can act as fast as the market shifts, and at scale,” said Lindsay Sanchez, Chief Marketing Officer at Pricefx. “We believe this recognition from IDC MarketScape validates our focus on agentic, explainable AI that delivers measurable outcomes fast, while integrating seamlessly into the systems commercial teams already use.”
As pricing evolves into a core component of end-to-end commercial orchestration, we believe Pricefx addresses market demands with a platform designed to embed intelligence directly into pricing, CPQ, agreements, rebates, and execution workflows.
