Placements.io Announces Marketer Revenue Management System with Neptune Retail Solutions
New order management offering is built for agencies and brands
Placements.io, the leader in revenue and billing management for media companies, announced that Neptune Retail Solutions (NRS), is live on the platform. NRS is a premier retail focused marketing solutions provider in the US, with a comprehensive shopper media experience for marketers including in store, at home, and digital offerings such as mobile cash back apps, retailer load-to-card programs, and custom audience programmatic media. Neptune Retail Solutions’ reach extends to 40,000+ stores in the US and Canada along with a proprietary database of shoppers and extensive purchase data combined with online shopping behavior enabling unique targeting opportunities. Placements.io collaborated with Neptune Retail Solutions to provide order management technology that dramatically improves efficiency, business transparency, and agility for the company.
“We have been searching for an easy, light-weight revenue management system for years and we finally have one in Placements.io,” said Howard Manus, VP Digital Media Operations at Neptune Retail Solutions.
“The Placements.io platform makes it easy for us to add new buy side partners and products as it supports complex media plans and pricing scenarios with advanced workflow and approval configurations, allowing us to expand and drive new growth,” said Manus.
With so many channels to deploy spend, marketers often struggle from disparate systems, siloed workflows and limited tools to manage profitability. Placements.io offers revenue management technology that spans across channels and business types to accelerate sales, operations and insights. The platform enables clients to manage RFP’s, create insertion orders and purchase orders in a single system. And the platform’s structure and governance keeps track of every detail, helping clients improve internal processes, with more seamless daily workflow.
With the new cross-platform offering, Placements.io supports both buy side and sell side workflow needs, enabling expansion within existing publisher partners who have an agency arm as well as the opportunity to acquire marketer clients (agencies and brands).
“It’s been a tremendous experience partnering with Neptune Retail Solutions to engineer a solution that gives them more control in scaling their business. We saw a complex problem that traditional OMS companies hadn’t solved, and they gave us an opportunity to build a solution,” said Michael Finucane, SVP of Sales at Placements.io. “We’re excited about the success with Neptune Retail Solutions and we look forward to bringing the technology to other clients.”