Case Study Highlights a $168 Lifetime Revenue Increase Per Smart Unit Tenant and Enhanced Tenant Peace of Mind. Pines & Trent Storage, a Class A self-storage facility in Spokane Valley, Washington, has significantly enhanced property performance and tenant peace of mind through the adoption of StorageDefender Smart Units and Smart Zones. A recently completed case study highlights how this strategic move has provided a powerful differentiator, bolstered existing facility protection, and generated ancillary revenue in a highly competitive market.
Pines & Trent Storage, a Class A self-storage facility in Spokane Valley, Washington, has significantly enhanced property performance and tenant peace of mind through the adoption of StorageDefender Smart Units and Smart Zones. A recently completed case study highlights how this strategic move has provided a powerful differentiator, bolstered existing facility protection, and generated ancillary revenue in a highly competitive market.
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One year into deploying the technology, Pines & Trent Storage has achieved a:
- >98% Reduction in Nefarious Activity
- 7 out of 10 Tenant Opt-In Rate for Smart Units
- $12 Monthly Revenue Increase per Unit
- $168 Lifetime Revenue Increase per Tenant
“When you look at the difference between what one incident costs and all of the costs involved with it, such as repairs, rent compensation, and labor, it is way better to invest in StorageDefender than pay for all of the costs involved with a burglary,” said Astra Vaughan, General Manager at Pines & Trent Storage. “It gives our tenants added peace of mind with features they appreciate, and I also sleep better at night knowing our facility is being defended. The peace of mind alone is worth the investment.”
Other than using StorageDefender to strengthen facility safety, Smart Units became the primary tool Pines & Trent used to justify rate increases, helping them overcome a challenging, price-sensitive local demographic. The facility quickly found that tenants were highly willing to pay for the added value and connectivity of the Smart Unit service. Moreover, the service’s simple, text-based interface was a key factor in its high adoption rate, especially among the facility’s older tenant base.
“Raising our rents to meet market rates caused some pushback, but StorageDefender Smart Units helped us reclaim higher rates and maximize our revenue,” Vaughan continued. “By showing tenants the value of the service and the peace of mind it offers, we’ve found they are much more accepting of the price increase.”
Ryan Stewart, Vice President of Client Success at StorageDefender, commented, “Pines & Trent’s success is a powerful example of how StorageDefender’s smart technology can deliver a competitive edge for small and growing operators. Their ability to simultaneously increase revenue, reduce crime, and provide a truly differentiated service is a testament to their forward-thinking approach.”
