Orum, a sales acceleration platform that focuses on Live Conversations, raised $25 million in Series A funding led by Craft Ventures with participation from Unusual Ventures and Neo. Orum has carved out a unique role in the next-generation sales stack, partnering with Outreach, Salesloft, and Gong to act as an activity engine to drive success across these platforms. The new funding brings the company’s total funds raised to $29 million since its inception in 2018. David Sacks will join the company’s Board of Directors.
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“Live Conversation is the cornerstone of sales development. Companies are forced to hire dozens of sales reps to create the activity required to hit their pipeline goals, but with low pick-up rates (<5%), these entry-level sales roles are often miserable and ineffective,” said Jason Dorfman, co-founder and CEO of Orum. “As more customers digitize their sales process, the need to go beyond platforms that just track and manage employees to software that augments rep activity is the future.”
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Over the past year, Orum experienced a 380% increase in annual recurring revenue since raising its seed round in 2020. During the seed stage, Orum made heavy investments into customer success and product, releasing a free version of the technology and the ability to automatically navigate dial-by-name directories—a frustrating and time consuming part in the daily life of a sales rep.
“I was blown away by the product demo—I couldn’t believe that something like this actually existed, and thought back to how much more effective our sales teams would have been at Reddit and Twitter if we had Orum,” said Bryan Rosenblatt, Partner at Craft Ventures “We were also very impressed with the team’s talent across sales and engineering, furthering our conviction that Orum will become a fundamental tool in the emerging sales acceleration market.”
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