ServiceMonster releases its 2025 Carpet Cleaning Survey Report, uncovering key consumer trends, pricing insights, and digital preferences to help businesses grow revenue, expand services, and boost customer retention.
ServiceMonster, a leading software provider for carpet cleaning and exterior cleaning professionals, has released the highly anticipated “2025 State of Professional Carpet Cleaning Survey Report,” providing businesses with actionable insights to enhance profitability and customer retention.
The comprehensive report reveals crucial trends, including the significant gap between customer preferences and actual behaviors, with 70% of consumers preferring professional carpet cleaning at least once annually with only 27% of consumers following through. This highlights a major revenue opportunity for carpet cleaning businesses.
Additionally, the report uncovers valuable pricing insights, showing that most customers are comfortable paying between $100–$400 per service, suggesting businesses should identify pricing sweet spots that meet market expectations.
Read More:Â SalesTechStar Interview with Jagan Reddy, Founder and CEO of RightRev
“Understanding consumer insights is essential for carpet cleaning businesses aiming to grow sustainably and competitively” – Glen Essakow, General Manager at ServiceMonster.
The survey also emphasizes potential growth through service expansion, as 80% of customers expressed interest in additional services such as upholstery cleaning, providing an avenue for businesses to diversify and boost revenue. Further, the report indicates a strong customer preference for digital communication, identifying email and SMS as the most effective methods for sending reminders and promotional offers.
“Understanding these consumer insights is essential for carpet cleaning businesses aiming to grow sustainably and competitively,” says Glen Essakow, General Manager at ServiceMonster. “This report provides valuable benchmarks and actionable strategies that will help businesses optimize their operations and customer interactions.”
