After partnering with VTEX last year, Motorola has accelerated its digital commerce business with year-on-year revenue and average order value growth
VTEX, the world’s first and only collaborative commerce solution delivering rapid time-to-revenue, announced that over the course of the year in which it launched 39 websites for Motorola, as part of a strategy that has grown digital commerce revenue for the telecommunications giant.
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By partnering with VTEX, Motorola brought to life its global digital vision, including unifying B2C and B2B channels, enhancing website and checkout experience, and improving merchandising capabilities. VTEX’s fast time-to-revenue and low total-cost-of-ownership helped Motorola improve its digital commerce performance in markets where it migrated to VTEX.
“With increased focus on digital commerce during the pandemic, finding a nimble and easily-scalable solution was crucial,” said Motorola Head of Strategy Sudhir Chadaga. “VTEX got us up and running, and empowered us to test and implement features with our teams. With VTEX, we can optimize our website experience to meet consumer needs and put our products into the hands of more people and enterprise customers around the world.”
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The simple-to-use VTEX platform ensures that every feature, component or capability added to Motorola.com serves customers across all of its websites. This “template-based” approach helps Motorola improve speed-to-market of new website features and capitalize quickly on potential revenue streams.
“In almost every digital venture, the ability to integrate new capabilities faster without disrupting the existing business becomes a huge competitive advantage,” said Alex Soncini, VTEX head of global accounts. “By collaborating with Motorola’s existing DevOps team and using VTEX’s low-code development platform, we gave Motorola the ability to deploy new projects at lightning-fast speed and stay ahead of the curve.”
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