Mixmax Launches SMS Functionality: Transforming How Revenue Teams Engage with Prospects and Customers

SMS is now available in Mixmax, giving B2B sales and customer success teams a powerful new tool for multi-channel outreach

Mixmax, the easiest-to-use sales engagement platform, today announced the launch of its new SMS feature designed to transform the way revenue teams engage with their prospects and customers.

From lead follow-up to closing deals and expanding customer relationships, SMS can be used across the customer lifecycle to speed up communication and stand out with more personalized messages

Some of the ways Mixmax customers can boost revenue with the new SMS feature include:

Lead Follow-Up

Use manual SMS steps in inbound follow-up sequences to increase response rates, or reduce meeting no-shows by sending SMS confirmations before meetings.

Read More: Kepler Analytics Launches Ability To Measure Surrounding Store Traffic

Prospect Nurture

Have sales reps set up a nurture drip to send high-value content to prospects via SMS.

Accelerating and Closing Deals

Stay top of mind with prospects and keep deals moving forward by confirming next steps or answering quick questions by SMS.

Prospect Re-engagement

Check in and add value to re-engage cold opportunities or closed-lost deals at the next renewal cycle.

Customer Success & Account Management

Enhance Mixmax renewal sequences with manual SMS tasks to get quick replies and stop chasing renewals.

“Over the past year, we’ve seen increased demand from revenue teams looking to leverage SMS as part of their multi-channel outreach,” said Olof Mathé, CEO & Co-founder of Mixmax. “Inboxes are overcrowded. It’s critical to stand out with the right message on the right channel to move deals forward, engage customers, and build more pipeline.”

Read More: SalesTechStar Interview with Yifat Baror, Co-founder and Chief Growth Officer at Osa Commerce