Mediafly Secures $10M Growth Funding, Brings 2021 Total to over $35M
New investment will fuel accelerated product innovation and team growth
Mediafly, a leading sales enablement technology provider dedicated to interactive presentations, content management, and value-based marketing and selling experiences, today announced it has secured $10 million in additional growth capital from industry insiders. Mediafly will use this funding to further invest in its interactive content, value selling and revenue intelligence capabilities, and grow its customer success and Presentify teams to meet the growing needs of enterprise-level customers.
“This past year has proven digital and hybrid selling is here to stay and a critical component to the success of sales organizations,” said Carson Conant, CEO and founder of Mediafly. “While other providers in the market continue to focus on foundational capabilities like sales readiness and content management, we’ve met the increased demand for revenue enablement by innovating faster than ever across our entire product portfolio and adding new capabilities including Revenue360 and Copilot. We’ve also integrated with core digital selling applications such as 6sense, Slack, and Gong. As a result, we’re helping our customers better engage buyers, forecast sales more accurately, and drive deal wins in entirely new ways.”
In addition to the $35M in funding, Mediafly has accelerated revenue growth and increased its team of ‘Flyers’ by nearly 50% so far in 2021. Beyond value-enablement and interactive content, Mediafly is investing heavily in revenue intelligence to help customers break down organizational silos, and aggregate and understand data that can help all revenue teams from marketing to sales to customer success achieve their common goal of revenue growth. In doing so, Mediafly customers will now be able to track multi-channel buyer engagement from the first visit to a seller’s website to the sales meeting to post-sale, all within one platform. Mediafly is the only sales enablement platform with revenue intelligence capabilities. This type of intelligence is essential for customers to assess the health of the sales pipeline and the likelihood of closing deals.
In addition to these efforts, Mediafly is also evolving its underlying ValueStory Tool Builder solution to build faster and more progressive capabilities for value selling.
“The attention span of buyers is only getting shorter,” said Conant. “Because of this, we will continue to invest in and enhance our capabilities around interactive, animated, and customizable content to ensure the buyer’s experience is more in line with the “weekend” experience they have with their streaming services and video-watching at home, which incorporate customized experiences, snackable content, microsites, and more.”
In August, Mediafly was recognized on the Inc. 5000 list of fastest-growing companies for its eighth consecutive year and named one of Crain’s Best Place to Work in Chicago for the fourth year in a row.