New York and London-based ecommerce business, Localised, announces a $6.5m investment from BGF, the UK and Ireland’s most active investor in growth businesses, and leading entrepreneur, Peter Jones.
Localised is an innovative ecommerce company that reconsiders and reimagines how brands and shoppers transact across borders, languages, currencies and cultures. By producing entirely localised ecommerce sites in the world’s top markets in 20 days or less with just a product feed, Localised helps brands go global by being local, in all respects.
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Built for fashion and lifestyle brands looking to take the next step in their global expansion, the ecommerce sites produced by Localised are built on top of technology that orchestrates translation, local payments, local sizing, local pricing, local merchandising, local marketing, local customer service and more. All with no integration required.
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Localised currently works with brands such as Urban Outfitters, Anthropologie, Everlane and Crate & Barrel, and helps them tap into markets like Korea, Japan, Hong Kong, Singapore and Taiwan through highly localised country-specific ecommerce.
This investment from BGF and Peter Jones will allow to continue its expansion into the world’s top 20 ecommerce markets, across Europe, Americas, Middle East and the rest of Asia, and to continue innovating in areas such as localised merchandising, global pricing syndication and global CRM, while also expanding into new verticals.
Kris Green, CEO of Localised: “We believe the work we do at Localised is more important than ever. As sales move increasingly online in all markets, brands need to be relatable to as many customers as possible. We are thrilled that our platform is already helping our customers see gains in new markets in traffic, conversion, demand, repeat visitors, customer satisfaction and most importantly, new customers. At the end of the day, helping brands connect with more new customers through localised and thoughtful ecommerce is our entire purpose. This investment from BGF and Peter Jones will help realize our own growth ambitions and together with our customers, help us shape the future of how we transact across borders.”
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