iWave, the industry’s top-rated fundraising intelligence platform, announced it has updated its iWave for Salesforce app on AppExchange, providing users new ways to raise more charitable donations.
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iWave for Salesforce enriches a user’s internal Salesforce data with iWave’s billions of philanthropic and wealth records to help users quickly develop a 360° view of the best potential donors. With the latest update, users can now:
- Identify ideal planned giving prospects with Planned Giving Scores and Segments
- Use Multi-Lens Scoring to uncover giving opportunities that can fuel various fundraising strategies, from major giving to annual giving, and more
- Deep-dive into existing donor lists and find hidden gems with Insights
- Cultivate relationships with the right messaging and channels by tapping into Cultivation and Engagement analytics
“Our leadership team loves the data, scores, and analytics we are able to integrate seamlessly into Salesforce from iWave,” said Emily Glesias, Supervisor, Prospect Research Management at Novant Health Foundation. “The scores and analytics give us actionable insights and enable us to have more targeted conversations with our fundraising teams by using one-click screenings and profile generation.”
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