Enable.us Raises $4.5 Million in New Funding Round
No-code Virtual Selling Platform for B2B Marketing and Sales Teams, Enable.us has raised $4.5M in new funding.
Runa Capital, Global Founders Capital, TRAC Unicorn Fund, Pioneer Fund, Rebel Fund, The New Normal Fund (Allison Pickens), Dragon Capital, RingCentral Ventures, Fresco Capital, Liquid2 Ventures and Hack VC as well as some prominent angels like Jared Kopf (Founder of AdRoll), Sandy Kory (Managing Director at Horizon Partners) and Jennifer Carolan (Co-Founder and General Partner at Reach Capital) are some of the company’s top investors.
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Incubated by YCombinator, Enable.un intends to use this new funding to expand their operations and overall business reach.
Enable.us was co-founded by Jinal Jhaveri, Adam Pearson, Galen Li and Andrey Bolaños, the platform helps create personalized virtual salesrooms for their customers. The platform helps create and find the right sales collateral, distribute those resources to the right buyers using a virtual salesroom, it also help coordinate interactions between the company, buyers, and their decision makers through a single link.
Enable.us’s platform analyzes content to help identify which is most effective at closing deals. Enable.us has created 1500+ virtual rooms serving global buyers across North America, Europe, Australia and Asia.
Traditional B2B sales and marketing models are being disrupted in today’s marketplace and the need for centralized systems has seen a spurt in demand. Unified systems that allow buyers and sellers the right access to the right brand and product information at the right time can boost overall buying experiences and sales-marketing processes.
A demand for newer capabilities such as this in the B2B marketplace is a result of a need to reduce the typically lengthy B2B sales process and identify productive ways for buyers and sellers to collaborate seamlessly. In a dynamic marketplace where multiple decision makers and multiple selling points can lead to silos, centralized content and seamless processes that unite different areas of the usual B2B sales and marketing cycle can benefit both brands and end users.
