New platform simplifies parcel delivery, improves speed and accuracy, and reduces unforeseen fulfillment costs by up to 19% for ecommerce brands under pressure.
DCL Logistics, a leading fulfillment partner for modern ecommerce brands, announced the launch of SelectShip, an AI-powered shipping engine already being used by brands like Canopy, Cure Hydration, and NuFace to automate parcel decisions, reduce unforeseen delivery costs, and use real-time shipping market data to meet rising customer expectations without adding operational overhead.
Brands are locking in logistics strategies for Q4, a season where fulfillment execution can make or break revenue. This year, a perfect storm of tariff uncertainty, rising supply chain costs, and heightened consumer expectations has put parcel operations under pressure. Most ecommerce teams are using static, outdated logic to manage a dynamic industry of fragmented carrier networks, volatile fees, and thinner margins than ever before—without the infrastructure to adapt in real time.
DCL Logistics built SelectShip in response to the rising complexity of parcel delivery and the growing pressure on fulfillment teams to do more with less. The fully managed, AI-powered system automates thousands of shipping decisions in real time, optimizing for speed, cost, and reliability for each order. Embedded within DCL’s fulfillment platform, SelectShip requires no new tools, dashboards, or configuration from the customer.
“Parcel delivery has become one of the most visible and unforgiving parts of the ecommerce experience,” said Dave Tu, President of DCL Logistics. “SelectShip reflects our belief that fulfillment partners shouldn’t just provide software. They should own the systems and execution that brands can rely on. This is not another tool. It’s an intelligent system, fully operated by our team, that turns shipping from a liability into a competitive edge.”
Read More: SalesTechStar Interview with Jagan Reddy, Founder and CEO of RightRev
Already in Market, Already Delivering
SelectShip is already live with leading ecommerce brands and delivering measurable improvements across cost, speed, and customer experience. Built to operate behind the scenes, the platform enables fast, intelligent shipping decisions without adding operational overhead.
Operational Results to Date:
- Shipping costs have decreased by 12 to 19% on average
- Transit times from two key facilities improved from 3.1 to 2.3 days using standard shipping
- One-third of orders are now arriving next day
- Delivery area surcharges have been avoided in over 95% of cases
- 55 to 60% of shipments include photo proof of delivery for added transparency
“DCL is taking a forward-thinking approach by embedding real-time shipping intelligence directly into their fulfillment operations,” said Jason Murray, CEO and Co-Founder at Shipium. “SelectShip reflects what modern logistics infrastructure should look like. Brands get adaptive, AI-powered performance without the overhead of managing rules, carriers, or disconnected tools.”
Read More: The Invisible Deal Magnet: How Salestech Activates Predictive Engagement from Unseen Buyer Signals
Built to Operate, Not Just Inform
Most 3PLs rely on outdated systems with static logic that only take into account a few of many thousands of critical shipping variables. DCL takes a different approach. SelectShip is a dynamic tool that leverages machine learning to evaluate thousands of critical variables in real time, ensuring every package is automatically optimized for speed, reliability and cost. It’s fully managed and embedded within DCL’s fulfillment stack, with routing intelligence powered by Shipium and execution handled entirely by DCL’s transportation team.
Core Features Include:
- AI-optimized routing based on real-time data across billions of network data points
- Automated carrier and service selection for every order at the time of manifest
- Built-in compliance and label validation safeguards
- Calculates for the all-in cost, not just the base rate – including all extra fees like fuel, surcharges and more
- Transparent invoicing that eliminates surprise fees
- Fast onboarding, with most brands live in under three weeks
- Seamless integration with DCL’s eFactory platform, no extra tools required
SelectShip builds on DCL’s commitment to owning fulfillment end-to-end. It delivers intelligent, embedded infrastructure that adapts to each order in real time, without requiring customer-side complexity. This launch marks a broader shift in how DCL supports growth-stage brands: by turning shipping into a system, not a set of decisions.
