Flowhaven, the industry’s first Licensing Relationship Management platform (LRM), today announced it has raised a $16 million Series A financing round, bringing the company’s total amount raised to $21.5 million. Sapphire Sport led the round with participation from existing investors Global Founders Capital and Icebreaker.vc. The new financing will fuel the next phase in the company’s growth, including expanding its leading brand licensing platform, and building on its global sales and marketing operations across the US, Europe, and Asia.
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Flowhaven automates every phase of the brand licensing workflow process, including planning and strategy, account and agreement management, content distribution, design approvals, royalty reporting and more — all within a single solution.
The platform enables any brand, large and small, to manage the entire lifecycle of a licensing partnership, and prevent communication gaps. With a rich ecosystem of connected brands, Flowhaven offers a system of record that facilitates the instant flow of information between the many stakeholders typically involved in bringing a licensed product to market.
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“Brands, whether it be a large corporation like Nintendo or a small mom-and-pop shop, are ubiquitous, and they all need a seamless way of managing their profile across every touchpoint,” said Kalle Törmä, CEO and co-founder, Flowhaven. ”
Today, this process is largely managed by spreadsheets and a mish-mash of disparate solutions. As a result, licensing teams waste hours piecing together siloed information to ensure agreements are routed to the right team in a timely manner. We’ve raised this latest round of financing to double down on our product so we can facilitate licensing workflows for every major entertainment, media lifestyle brand and agency in need.”
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