After Defining the Data-driven Webinar Marketing Category, ON24 Surges Past $100M ARR and Unleashes Digital-First Era

After Defining the Data-driven Webinar Marketing Category, ON24 Surges Past $100M ARR and Unleashes Digital-First Era

In a digital-first world, it’s critical to have a digital-first marketing strategy. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That’s why more and more companies are turning to ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital experiences.

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After pivoting to a SaaS webinar marketing platform in 2014, ON24 charted its growth trajectory through its unrelenting commitment to customer success and focus on data-driven marketing. Six years later, the company surpassed $100 million in annual recurring revenue (ARR) and continues to exponentially grow its business across the globe.

“Our success is only possible because of our customers’ success, and we are honored to help the world’s top companies transform their marketing,” says Sharat Sharan, Founder and CEO, ON24. “ON24 was founded on the belief that you can create authentic human engagement at a digital scale, and for the past decade, we’ve been building a network to make that vision a reality. We’re excited to usher in a future of businesses creating digital-first experiences everywhere.”

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The experience-led marketing revolution was pioneered by ON24, offering the industry’s only webinar solution designed for data-driven engagement at scale. Building on its legacy of innovation, the company quickly matured into an end-to-end digital marketing platform and again stands alone as an imperative for enterprise business growth. Now, every part of the marketing organization, from demand generation to customer engagement, uses ON24 webinars, digital content experiences and virtual events as its primary source for driving revenue.

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