SalesTech Star

Video Marketing Tips 2020: Sharon Haver, FocusOnStyle.com Founder Says The Future of Your Business Relies on Authentic Visual Storytelling

It's Show Time for Small Business Owners and Entrepreneurs

As a small business owner, entrepreneur or consultant being “camera ready” was never a necessary element in your modern business tool kit – until now. Today’s virtual world requires going beyond the equipment you need to deliver a great remote presentation. Nailing your authentic visual storytelling is a must according to entrepreneur Sharon Haver, the founder of FocusOnStyle.com

As the world transitioned to working from home, remote learning, and at home television broadcasts, we became accustomed to the relatability of what was on-screen daily. We can all take lessons from a supermodel as Naomi Campbell became more approachable when she styled and shot her own magazine cover with her iPhone.

Read More: Social Media And Augmented Reality Creating A $13 Billion Industry

While business reopens, the ease and familiarity of being virtual will continue to shift the future landscape of getting you and your business out there. Use your marketing videos and branding photos to stand out and confidently position yourself as the authority in your niche. As opposed to attempting to “live your best life” on camera, you must avoid perfectionism and become the “director” of your brand communications, as well as the relatable yet aspirational face of your brand.

Standing out in a crowded market is Sharon’s area of expertise. Online business, personal branding and style expert, media personality, and founder of FocusOnStyle.com since 1999, Sharon uses her professional expertise to help you navigate the ever-changing online world so you can grow a modern business with authentic marketing…refined to suit your style.

“What sets you apart from anyone else is your own personality. To stand out as a go-to authority, lead with authenticity, have the confidence to truly be you in everything from your branding photos and marketing videos to social media,” Sharon recommends. “Not only does authenticity elevate the know, like, and trust factor, but it’s magnetic to your clients.”

Read more: How Contract Acceptance Is Evolving with New Customer Experience Expectations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.