A comprehensive post-peak season analysis by Deposco has uncovered a substantial disconnect between supply chain leaders’ expected and actual performance during the 2024 holiday season. While 93 percent of organizations entered peak season confident in meeting customer expectations, 58 percent struggled with delivery timing and order accuracy.
Key findings include:
- 70 percent of executives expressed strong pre-season faith in their fulfillment systems, yet only 42 percent achieved successful system performance
- 65 percent of organizations faced significant staffing challenges despite 51 percent planning to rely on automation and seasonal hiring
- Technology systems’ performance showed a 28-point gap between perceived and actual capabilities
The full report, including strategies for improvement
“The 2024 peak season data serves as a critical wake-up call for the industry,” said Josh Lett, SVP of Professional Services at Deposco. “Companies need to analyze their current challenges, benchmark their processes, and implement reliable, adaptive solutions now. Cloud-based supply chain platforms can be deployed to deliver best-in-class results well before peak season 2025.”
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The analysis highlights three critical investment areas for 2025 success:
- Unified supply chain platforms combining WMS and order management
- AI-driven workforce optimization technology
- Enhanced customer experience capabilities
The report also establishes concrete performance targets for 2025, including 99.9 percent inventory accuracy, 98 percent on-time delivery rates, and a 20 percent reduction in labor costs.
