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RRD Introduces Innovation Platform to Help Businesses Accelerate Transformation and Stay Relevant in the Digital Era

The_Loft@RRD combines technologies and expertise into customized solutions that help companies scale digital experiences for customers

R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing and business communications, introduced The_Loft@RRD, a new innovation platform that connects companies with people, technologies and strategies to accelerate their digital transformation and achieve innovation at scale.

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“By combining technologies and expertise in new and unique ways through collaborative problem-solving, The_Loft@RRD aligns creative solutions with business goals to redefine the way companies deliver value to customers.”

Investment in transformational technologies is growing at a 17.5% compound annual growth rate and is expected to reach $7.4 trillion between 2020 and 2023, according to IDC. Yet this investment does not always translate into strategic improvements. In 2018, Gartner found that while 66% of CIOs believed they were transforming their businesses, only 10% actually were doing so, based on their descriptions of the digital initiatives in place.

To close this gap and help enterprises execute on their goals, The_Loft @RRD is an “Innovation-as-a-Service” platform physically located in RRD’s Chennai center. It offers strategic, technology, and creative services from a large RRD ecosystem of expert consultants, technologists and researchers. The_Loft@RRD delivers customized solutions that help solve companies’ specific needs and achieve their business goals. These solutions include document collaboration tools, the creation of compact, hyper-personalized videos for virtually unlimited numbers of customers, prospects, and influencers, as well as advanced data visualization and insights.

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“As technologies like artificial intelligence, machine learning and data analytics redefine customer expectations and become more affordable, creating a competitive advantage is becoming more challenging,” said Kiran Shankar, President, RRD Global Outsourcing (GO). “By combining technologies and expertise in new and unique ways through collaborative problem-solving, The_Loft@RRD aligns creative solutions with business goals to redefine the way companies deliver value to customers.”

The_Loft@RRD offers companies a talented team of professionals, delivering solutions from a physical and virtual incubation hub that includes IT infrastructure, security, software tools, governance, creative resources, and a startup ecosystem. The platform aims to help businesses create efficiencies, boost their customer experience, and use data to make more informed decisions though rapid iteration and prototyping.

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