Jivox, the personalized digital marketing technology leader, published results from a comprehensive ROI analysis of its predominantly Fortune 1000 and Global 2000 customers on their use of Jivox personalization technology, leading to $642 million cost savings and over $1 billion in ROI throughout 2019. Creative production costs and media performance improvements were analyzed using the ROI model for more than two dozen global brands across seven industries: e-commerce, CPG, travel and hospitality, automotive, interactive entertainment, telecommunications, and banking and financial services.
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The Jivox DCO ROI model analyzed the differences in cost, pre- and post-Jivox DCO technology deployment, across the production of digital marketing creative and content in display, social, video advertising, email personalization and dynamic personalized web pages. Jivox’s powerful Dynamic Canvas technology™, which automatically generates thousands to millions of personalized content variations from a single master creative design, was a key contributor to these cost savings. Cost savings were also realized by the use of Jivox’s Dynamic Image Resizing technology, enabling brands to re-use existing images and feeds without having to manually edit and resize them for various creative and content formats.
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“Brands have had to significantly increase their spend on creative production to ensure creative and content is tailored to individuals based on language, location, interests and context. Similarly, the proliferation in engagement formats on social media, over-the-top (OTT) and connected TV (CTV) have also contributed to significant cost escalations,” said Diaz Nesamoney, CEO of Jivox. “With the increased challenges of retail sales post-COVID-19, brands are also dramatically shifting their focus to personalized direct-to-consumer marketing. This, however, threatens to escalate the already ballooning creative production costs at a time when brands are also facing budget pressures to do more with less. While delivering relevant content to increase consumer engagement is a brand’s best chance to gain mindshare directly with consumers, it can’t be done with production teams manually creating each piece of content with little ability to modify and customize across a global company. The use of DCO technology delivers immediate cost savings and helps achieve these 1:1 personalized marketing goals and global brands using Jivox are seeing this firsthand.”
