HCL Technologies Takes Precision Marketing at Scale to the Next Level With the New Unica Platform
HCL Technologies (HCL), a leading global technology company, today announced the release of Unica V12.1. Unica takes Precision Marketing@Scale to the next level by effortlessly scaling to the billions of personalized interactions required by the largest organizations with the most complex data infrastructures. V12.1 is the culmination of more than two years of research, development, and investment in the Unica platform to power the next generation of customer journeys and goal-based marketing. Unica V12.1 will be generally available in July 2020.
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“This by far is the most exciting and significant release of Unica products we’ve seen over the last 10 years. With V12.1, HCL has re-imagined the product line and expanded much-needed capabilities such as Unica Journey, Unica Deliver, and Unica Link, clearly taking into account customer feedback”
HCL is releasing three modules to provide end-to-end, goal-based marketing capabilities:
- Unica Journey – Set marketing goals and orchestrate customer journeys in a real-time self-service environment.
- Unica Deliver – Message customers on any digital channel, at scale.
- Unica Link – Connect all touch points in a MarTech stack with point-and-click integration.
To help customers capitalize on the power of an integrated cloud-native marketing platform, HCL is introducing the Unica Power Pack, which lets customers get access to the entire Unica platform, using a simplified, transparent, consumption-based pricing model.
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To help marketers accelerate time-to-value, HCL is announcing the Unica Goal-based Marketing QuickStart offering, whereby customers can define and start meeting their marketing goals in as little as 30 days.
“Today, marketers are charged with setting and achieving specific revenue goals, weekly or monthly. They are designing and building customer journeys in a self-service environment and monitoring their progress in real time. They are making changes to customer journeys on the fly to meet their marketing goals. Goal-based marketing with Unica V12.1 was designed specifically for today’s marketer,” said Darren Oberst, CVP and Head of HCL Software.
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