Fyllo Expands its Cloud-Based Platform for Highly Regulated Industries with Acquisition of DataOwl
Fyllo, the leader in digital marketing and compliance solutions for highly regulated industries, announced it has acquired DataOwl, the leader in cannabis retail point-of-sale marketing and loyalty.
DataOwl’s marketing and loyalty solutions power more than 320 cannabis retailers across 25 states as well as Puerto Rico and Jamaica, serving over 3M network members. DataOwl’s AI-powered retail solutions will be integrated into Fyllo’s Compliance Cloud, creating the industry’s first end-to-end, brand-safe marketing platform, allowing cannabis brands to target consumers at every level of the sales funnel.
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With the addition of DataOwl’s retail solutions, Fyllo enables cannabis clients to increase return on ad spend (ROAS) and attribute marketing dollars and increase efficiency of campaigns at every size. The Fyllo Compliance cloud now offers:
- Data Solutions – Deterministic cannabis and CBD consumer data solutions
- Media Solutions – Managed service digital media solutions built specific for cannabis brands
- Regulatory Solutions – An intelligent regulatory database that aggregates and automates federal, state and local cannabis research
- Retail Solutions – CRM, loyalty and point-of-sale marketing solutions for cannabis retailers
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“Fyllo enables ambitious companies, and marketers in highly regulated industries, to scale with speed. Due to the complex legal space, these companies have had to choose between compliance and the ability to grow. Together, Fyllo and DataOwl are able to deliver a first of its kind, end-to-end cannabis marketing and data solutions, answering a significant unmet need in the market,” said Chad Bronstein, CEO and founder of Fyllo.
In addition, non-cannabis companies, in industries as diverse as consumer packaged goods, beverages, and gaming, can leverage Fyllo’s data marketplace to reach highly valuable cannabis and CBD consumers in their media campaigns. A recent commissioned study conducted by Forrester Consulting on behalf of Fyllo underscored the value of cannabis consumers to drive lift in non-endemic campaigns.The survey found that more than 75% of enterprise-level companies were now interested in understanding the cannabis and CBD consumer because it’s an important, emerging consumer interest.
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