Marketing technology company, DeepIntent, announced the launch of its Healthcare Marketplace. This marks an expansion of the company’s MarketMatch™ technology platform, and completes the MarketMatch trifecta. Now, healthcare advertisers, publishers, and data providers can collaborate within a data-rich, and privacy-safe digital environment.
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“The industry is moving towards first-party data, direct inventory, and rigorous privacy regulation, signaling big changes to the way healthcare marketing operates,” said DeepIntent CEO, Chris Paquette. “Our Healthcare Marketplace lets buyers [advertisers] and sellers [publishers] integrate and collaborate on campaigns directly within a privacy-safe environment. It’s a superior and sustainable solution that improves campaign performance while enabling the economics healthcare publishers need.”
DeepIntent’s closed ecosystem prohibits the transfer of any sensitive data outside of its secure platform or marketplace. This includes audience data, segments, and real-time bidding (RTB) ad requests. DeepIntent will not integrate with other DSPs (demand side platforms) to further protect the data of its publisher partners and the privacy of their audiences.
Key Benefits To Healthcare Publishers
ResearchGate and HMP Global are amongst DeepIntent’s publisher partners who sell inventory via the Healthcare Marketplace. These publishers conduct 1:1 trading across DeepIntent’s network of 200+ healthcare brands, using an intuitive, self-service tool that allows them to (e.g.):
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- Use their first-party data and DeepIntent’s data assets to verify audiences and monetize inventory
- Respond to and negotiate proposals in real-time, using the AutoRFP feature
- Create and optimize inventory deals and packages for immediate activation within DeepIntent’s DSP
“I’ve been impressed with every aspect of the Healthcare Marketplace,” said Ayman Chaar, Head of Programmatic at ResearchGate. “We have been searching for a partner like DeepIntent who can bring unique data and demand to help us better engage our healthcare professional user-base with relevant advertising. We’re looking forward to great innovations that DeepIntent is rapidly bringing to market.”
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