Integrated Solution Is Key to Berkshire Hathaway HomeServices Fox & Roach, REALATORS Brand New State-Of-The-Art Marketing Technology Platform for It’s More Than 4,000 Real Estate Agents
SmartZip Analytics, Inc., the pioneer in predictive analytics and data-driven marketing solutions for the real estate ecosystem, and Contactually, the leading CRM for real estate, have teamed up to give agents and brokers a clear competitive advantage. SmartZip’s Pre-Mover Scores, which use proven predictive analytics to identify most likely home sellers, now integrate within Contactually CRM to enable agents to seamlessly pinpoint which contacts within their sphere and/or leads database may turn into listings in the near future. This helps agents prioritize their prospecting efforts while reducing the number of systems necessary, in turn accelerating their business growth and saving valuable time and money.
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Berkshire Hathaway HomeServices Fox & Roach, REALTORS®, has included the SmartZip-Contactually integration as an integral part of their recently launched state-of-the-art marketing technology platform, Agent Center for Excellence (ACE). “Listings have been the holy grail of any real estate agent or company,” said, Rajeev Sajja, Vice President, Digital Innovation Berkshire Hathaway HomeServices Fox & Roach. “But too often, agents ignore the lowest hanging fruit – their own database of customers and contacts. SmartZip’s best-in-class predictive analytics continuously monitor an agent’s sphere of influence to flag those that are most likely to sell soon.  We are launching SmartZip Pre-Mover Scores across all Fox & Roach agents, as a company benefit, integrated within their Contactually CRM.”
Besides its Pre-Mover Scores, SmartZip also enhances contacts within Contactually with other insights such as the property’s key attributes and most recent sale. “Integrations are part of Contactually’s core values as participants in a diversified real estate tech space, and we are excited to share this functionality with our users,” says Zvi Band, CEO of Contactually. “SmartZip’s analytics play a key role in amplifying the agent’s understanding of their contacts and relationships.”
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The two companies are now working to automatically synchronize contacts between Contactually CRM and SmartZip’s data-driven marketing automation system, SmartTargeting. This will allow Contactually CRM users to seamlessly setup and run SmartTargeting’s automated online/offline marketing campaigns while continuing to keep their contacts and leads within Contactually. “Our goal is to enable brokers to deploy the power of our analytics and targeted marketing automation at scale across their companies,” said Avi Gupta, Founder and CEO of SmartZip. “We align with Contactually’s goal to help brokers provide agents with integrated, best-of-breed tools that will save time and resources, eliminate lost opportunities and stay ahead of their competition. And we are thrilled to be working with forward-thinking brokers like Fox & Roach that are always striving to provide industry-leading tools that help attract and retain the very best agents and fuel their success.”
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