Sitel Group Names Ryan Maund Chief Product & Innovation Officer
Veteran loyalty and artificial intelligence executive to lead Sitel's digital innovation in the Americas and APAC
Sitel Group, one of the largest customer experience (CX) management companies in the world, today announced the appointment of Ryan Maund to Chief Product & Innovation Officer. The announcement follows Sitel Group’s continued growth and progression in offering the most innovative and digital solutions to clients around the world. Maund will work cross-functionally to champion Sitel Group’s grounded integrated solutions by leveraging internal expertise and expanding our external ecosystem of innovation partners.
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“Ryan brings unique skills and experiences to Sitel Group and we look forward to seeing how his new role enhances and grows our innovation, digital capabilities and supports our organization’s growth,” said Mike Small, CEO – Americas of Sitel Group. “Under Ryan’s leadership, Sitel Group’s strength in leveraging more digital solutions and artificial intelligence (AI) to continuously innovate programs and drive client’s business objectives will be fortified.”
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Maund brings vast experience in digital, artificial intelligence (AI), customer experience and more to support development, design and delivery of Sitel Group’s grounded integrated solutions. Most recently serving as SVP, Customer Operations, Loyalty and AI at Bell Canada, Ryan led the residential, wireless and small business teams to extraordinary growth and success. Namely, under Ryan’s leadership, his team delivered 40+% improvements to customer care key metrics, double-digit customer churn gains increasing the adoption of online self-serve by 400+% and won the JD Power award for customer service four times.
In his new role, Maund will lead innovation in the Americas and APAC and lead the charge building a global community to share investments and capabilities across the Americas, APAC and EMEA.
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