Sigma, a Snowflake Elite Technology Partner, Releases New Marketing Analytics Templates
Sigma Computing, an innovator in cloud analytics and business intelligence, is expanding its support for marketing teams with a new Campaign Performance template and other onboarding resources. The template enables marketers to get started in Sigma quickly and easily navigate from dashboard to independent data exploration without assistance from data analysts. The company’s commitment to helping marketers discover new, powerful insights and comprehensive support for Marketing use cases, including Attribution and ROI, Campaign Performance, and Customer Journey 360, has earned Sigma recognition from Snowflake as an elite technology partner for Marketing Analytics.
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.@SigmaComputing, a @SnowflakeDB Elite Technology Partner, expands #cloud #data #analytics and #BI support for #marketing teams with new Campaign Performance template. No more waiting for help from an analyst. Direct data access = better, faster decisions.
“Sigma is deeply committed to helping business teams access and explore data whenever they have a question,” said Snowflake Director of Product Marketing Ganesh Subramanian. “With Snowflake and Sigma, Marketers can easily combine data from their MarTech stack for a single view of the customer journey and analyze that data via a familiar, spreadsheet-like interface. Marketers will now be able to answer their own questions to quickly improve decisions, optimize resources, and maximize ROI.”
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Sigma for Marketing Analytics
Rather than be dependent on static, high-level dashboards built by another team that often generate more questions than they answer or cobbling together data in a spreadsheet from various sources, Sigma puts marketers in control for faster insights and better decisions. With Sigma, marketing teams at enterprise and cloud-first companies, like Volta Charging, Migo, and Yesware, are able to easily access and analyze data across channels and campaigns in real time. Sigma enables marketers to measure and defend spend, forecast, and deliver high-quality leads to sales, create personalized customer journeys, analyze buyer behavior, and much more.
“We now make decisions based on data we see in Sigma,” said Yesware VP of Sales and Marketing Ian Adams. “Before it was difficult to separate which users were coming from a pure acquisition basis and which were recommended from existing accounts. We now have visibility into that and can easily track conversions across paid channels. We can finally tie together the complete buyer journey from the first impression with our brand to the time they buy and then even through customer lifecycle marketing.”
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