Pegasystems, the software company empowering digital transformation at the world’s leading enterprises, announced it has been named a Visionary in the Gartner Magic Quadrant for Multichannel Marketing Hubs report. Gartner evaluated 19 marketing software vendors against 15 different criteria on their ability to execute and completeness of vision. This is the third consecutive year Pega has improved its position on ‘completeness of vision’ and ‘ability to execute’ in this report.
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Pega Customer Decision Hub – part of the Pega Infinity digital transformation suite – activates intelligent technologies like predictive analytics and machine learning, enabling marketers to engage customers one to one with next best actions that are hyper-personalized for each individual and moment. By making interactions more relevant, timely, and contextual, Pega clients deepen their customer relationships while maximizing value.
This report is among recent analyst recognition of Pega’s real-time digital decisioning and customer engagement capabilities. Pega was named a Leader in Gartner’s Magic Quadrant for CRM Customer Engagement Center and ranked within the three highest scores for all use cases in the Gartner companion report, Gartner’s 2019 Critical Capabilities for the CRM Customer Engagement Center. It was also named a Leader in The Forrester Wave: Real-Time Interaction Management (RTIM) report, Q1 2019.
“Now more than ever, marketers need to reach out to customers with intelligence and empathy to ensure that all engagements communicate only the most relevant offers and messages,” said Dr. Rob Walker, vice president of analytics, Pegasystems. “To us, the continued recognition from Gartner reinforces Pega’s unique ability to increase marketing agility, empathy, and value-contribution across channels.”
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