Infobip, a global cloud communication platfom company and a leader in omnichannel customer engagement partners with WMC Global, a market and threat intelligence leader. The partnership will extend Infobip’s objective in providing the most compliant messaging solutions for our clients and our US based MNO partnerships. Infobip will be utilizing WMC Global’s RISQ Score tool, a solution that ensures consumer-facing content, and that the entities that deliver it can be trusted to support positive customer experiences.
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“Fraud is a major area of concern within the mobile messaging space,” explains Ian Matthews, President and CEO of WMC Global.
“When consumers have a negative experience through SMS or MMS their impression of the brand and Wireless Carrier is tarnished. Deceptive and fraudulent content impacts thousands of consumers every day, often preying on the most vulnerable in our society. We must raise awareness of fraud within and outside the industry and take effective steps to prevent the ensuing consumer harm. WMC is proud to partner with Infobip to assure that their messaging traffic meets and exceeds the standards of compliancy set forth by the Wireless Carriers network,” concludes Mr. Matthews.
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WMC Global is specializing in market and threat intelligence combining information and resources from both areas to deliver products that work together to promote positive mobile experiences safeguarding the messaging ecosystem. The company provides reporting, monitoring, mapping and takedown of deceptive, fraudulent, and illegal activity globally.
“As the messaging platforms grow at an exponential rate in the North American markets, Infobip has the responsibility to position ourselves ahead of any sort of spamming or phishing attempts to this marketplace. We are proud to build upon the already existent relationship with WMC Global and to set an example to the industry of what compliant traffic looks like for our Carrier Partners and our customers alike,” said Brien Johns Lantzy, Infobip’s Business Development Director in North America.
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