Gigamon Partners with Nokia to Deliver Breakthrough Network Visibility and Customer Experience Solution to Accelerate 5G Adoption
Industry first, purpose-built joint 5G solution delivers real-time analytics required to significantly enhance the customer experience and maximize investment impact
With the number of 5G connections expected to grow from roughly 10 million in 2019 to over 1 billion in 2023, the need to optimize performance is vital to delivering a compelling, scalable customer experience across the network. The mobile service provider investments in the infrastructure needed to support this growth and ensure the 5G experience lives up to the hype are staggering as they will invest USD$1 trillion worldwide between 2018 and 2025. The business need at the intersection of market demands and performance requirements lies at the heart of today’s launch of the joint Gigamon and Nokia 5G solution. An industry-first, Gigamon delivers real-time analytics for its global customers, providing the network traffic visibility required by 5G providers for seamless performance.
Read More: Pacvue Brings Its Award Winning ECommerce Advertising And Intelligence Platform To Instacart
Consistent Quality of Experience (QoE) scores in high-profile 5G use cases, such as video streaming and cloud gaming, are critical to ensuring the strong customer satisfaction needed to accelerate widespread adoption. Today, video accounts for more than 80 percent of traffic across mobile networks, and Nokia Bell Labs Consulting research forecasts the cloud gaming market to reach USD$3 billion by 2024. Gamers and movie lovers typically have limited tolerance for network delays and interruptions that degrade QoE, so maintaining continuous video quality is crucial. Real-time analytics provide an end-to-end view on quality, with AI generating automated recommendations that help mobile service providers maintain the expected QoE. As an example, the Gigamon Visibility and Analytics Fabric is currently in place to enhance Nokia’s Predictive Video Analytics service, which can lead to a reduction in buffering in video streaming services by up to 60 percent.
“Gigamon’s subscriber-aware processing of 5G user plane traffic helps enhance our Nokia AVA AI as a Service. The ability to coherently filter, sample, balance and deliver the user sessions, coupled with video data records generation, when combined with Nokia machine-learning algorithms and domain expertise, enables mobile subscribers to enjoy the full benefits of the 5G experience,” commented Dennis Lorenzin, Head of Network Cognitive Service Unit at Nokia.
Read More: Cyber Group Launches New Integration Platform
“Next generation communications must deliver an unparalleled user experience and we are excited to partner with Nokia to deliver flawless 5G streaming and gaming quality,” stated Shane Buckley, President and Chief Operating Officer at Gigamon. “Our purpose-built product set delivers the cost-effective, scalable and pervasive network traffic visibility required to access the real-time, actionable insights into mobile over-the-top (OTT) video traffic needed to maintain a world-class user experience.”
With the latest breakthrough capabilities from Gigamon, mobile service providers are able to dramatically lower costs by utilizing traffic optimization intelligence to significantly reduce traffic volume with packet deduplication, subscriber-aware sampling, subscriber-aware whitelisting, application-aware filtering, advanced flow slicing and TLS 1.3 decryption. This unique combination of capabilities allows mobile service providers to manage prohibitive tool and probe costs by maximizing existing investments and increasing resource agility.
Read More: MarqVision Launches An AI-Powered Platform To Protect Brands From Counterfeits
