Gen Z is proving its dedication to the entrepreneurial grind with 73% reporting that their business is their main source of income
Square unveiled its first-ever Gen Z Entrepreneur Report, revealing how Gen Z entrepreneurs view success, what challenges they face, and what the future holds.
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“Our generation is so entrepreneurial because we want to be in control of our lives and determine when and where we work”
Standout findings from Square’s Gen Z Entrepreneur Report include:
- Nearly 3 in 4 Gen Z business owners (72%) believe their generation has had fewer economic opportunities than previous ones, yet 39% report wanting to earn enough money to start another business or side hustle.
- Gen Z entrepreneurs aren’t just sole proprietors with 39% going beyond being their own boss and having five employees or more.
- Economic policies are top of mind as Gen Z most notably believes lower taxes (46%) would benefit their business, followed by affordable housing (42%) and universal basic income (35%).
- Gen Z entrepreneurs are using their own savings to start their business, with nearly half (45%) doing so, including 53% of women compared to 38% of men.
- While 80% of young entrepreneurs started their business online or had a mobile component, another 46% launched their business with a physical location for omnichannel operations.
“Our generation is so entrepreneurial because we want to be in control of our lives and determine when and where we work,” said Savanna Boda, Founder and CEO of Savanna Boda Aesthetics in Lewisville, TX, who uses Square for Retail, Square Appointments, Square Invoices, and Square Marketing to run her business. “I wanted to break away from the status quo of the corporate world so that I could follow my passions on my own schedule. I’m addicted to making people feel good about themselves and I get so much joy out of knowing I’m helping my community of clients.”
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