DealerPeak, the only CRM dedicated to making the industry regain their love of selling cars, announced the launch of their Peak Insight Report. The quarterly report aims to reveal the top converting lead sources and partners as detailed through DealerPeak’s proprietary backend data.
DealerPeak analyzed the CRM transactions running through their system in 2021 and reveals best converting website providers, digital retailing platforms, and even the manufacturers who best converted leads to sales this last year.
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Some of the insights contained within the report include:
- Top lead sources between showroom, phone, internet and third party
- Best digital retailing partners based on conversions
- Leading website providers based on lead conversion
- Best converting manufacturers
“We grabbed a sample of over 900,000 leads that flowed through DealerPeak in 2021, and we wanted to use that data to answer some of the biggest questions in automotive retail. The data-driven dealership wins, and we felt that regularly reported lead and conversion trends would be helpful for dealers around the country,” said Matt Moore, CEO of DealerPeak. “In the future we will be running the insights report on a quarterly basis and will be expanding the data and trends we are seeing across our data set with the industry.”
DealerPeak’s best-in-class, enterprise-wide solutions automate the hard work of relationship building through real-time updates, customized workflows, desking solutions, and more. The aim is to bring joy back into the process, while helping each dealership contribute to a healthy bottom line.
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