Conga, the global leader in commercial operations transformation, today announced it has been named a 2020 technology leader by Quadrant Knowledge Solutions in the SPARK Matrix analysis of the global Customer Communication Management (CCM) market.
Read More : BMC Increases Global SaaS Delivery With AWS
The Quadrant Knowledge Solutions SPARK Matrix includes a detailed analysis of global customer communication management market dynamics, major trends, vendor landscape, and competitive positioning. The study provides a competitive analysis and ranking of the leading customer communication management vendors in the form of its SPARK Matrix, providing strategic information for users to evaluate different vendor capabilities, competitive differentiation, and market position.
The customer communication management market is currently transitioning from early adoption to the rapid growth stage of the overall product lifecycle. While customer communication management has essentially been around for several years, the current advanced solutions powered by robotic process automation, advanced analytics, artificial intelligence, and machine learning is increasingly gaining market traction across industry verticals and various geographical regions.
Read More :Â SalesTechStar Interview with Kevin Baumgart, VP of Sales at Hologram
Businesses around the world are turning to customer communication management solutions to effectively navigate their way through the global pandemic by ensuring that the communication between the customer and organization is streamlined and managed across evolving channels, and that the organizations are remaining competitive through their pursuit of engaging with the customers, through the entire customer lifecycle.
Driven by the impact of Covid-19 on the global economy, major industries across diversified areas, are facing significant challenges and a negative growth rate. Covid-19 has also impacted the market for overall digital transformation and enterprise software, including the customer communication management (CCM) technology market.
Read More :Â What Sales Executives Need to Know About AI Contract Management
