SalesTech Star

Antuit.ai Named in Gartner’s 2021 Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications

Antuit.ai, the leader in SaaS AI solutions for supply chain, merchandising and marketing, announced today it was named in the latest Gartner Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications (UPPMO), authored by Robert Hetu, VP Analyst.

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The Market Guide, published this month, offers key findings on how retail pricing applications are changing to address digital commerce and the need for real-time models.

According to the Gartner market definition “The global market for UPPMO covered in this Market Guide is composed of multichannel retail companies (that is, retailers with stores as well as online, mobile, social and other touchpoints).

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UPPMO applications use predictive analytics, algorithms and optimization capabilities to plan and manage every aspect of pricing (i.e, initial, regular, promotion, markdown and contextualized real time). These technologies can provide improved pricing and promotion planning and management throughout the entire life cycle of the merchandise.”

“We believe our inclusion in the Gartner Market Guide is one more validation that our AI-driven retail Lifecycle Pricing solutions deliver increased sell through and margin to our customers. The antuit.ai team continues to create new ways for retailers and consumer products companies to engage consumers while profitably growing their businesses,” said Craig Silverman, CEO of antuit.ai.

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