Vectra Expands Global Footprint Through Enriched Channel Partner Program, Training and Growth Into Commercial Market
New channel sales strategy accommodates extraordinary market momentum of network threat detection and response
Vectra AI, a leader in network threat detection and response (NDR), unveiled its modernized global channel partner program, new training and expansion into the commercial market to meet accelerated demand for one of the fastest growing markets in cybersecurity.
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The new partner program significantly upgrades the overall framework, increases investment in partner relationships on a massive scale, and allows partners to drive their business, while Vectra focuses on ensuring customer success. Building on its rapid momentum as a trailblazer in the NDR market, Vectra was recently recognized in the Gartner 2020 Market Guide for NDR.
“Vectra has always been a channel-focused company and we are thrilled to roll out new benefits that strengthen the way our partners conduct business,” said Hitesh Sheth, president and CEO at Vectra. “NDR is gaining unprecedented traction and we look forward to strengthening our partnerships with a scalable partner framework and training program.”
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The Vectra global channel partner program now offers three categories based on the organization’s market approach: sell (resell ); deliver services (deliver services with partner solutions); and manage services (implement Vectra as a managed service).
The program is further customized into tiers based on each partner’s level of commitment, ensuring they can design the program to fit their unique needs. Ambassador partners are industry-leading professionals who have demonstrated higher levels of capability and performance. Authorized partners are in the early stages of their relationship with Vectra and will take part in the new sales accreditation and technical certification training.
“It is refreshing to see an industry leader take direct guidance from its customers and partners,” said Tera Davis, co-owner and managing director of Critical Start. “We are excited to participate in the enhanced Vectra program as it will allow us to address the unique needs of our commercial and midsized customers. This newly modernized channel partner program truly allows us to make our engagement with Vectra our own.”
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